Having the right tools for the job at hand can make all the difference in the world. As far as eCommerce goes, the ease with which you run and manage your eShop largely depends on the CMS (Content Management System) you are using. While there are tons of CMS-s out there that can handle the needs of an average eCommerce entrepreneurship, not all of them will give you the same performance and capabilities. In most cases, this is because they are not specialized for this, unlike Magento.
A CMS for eCommerce specifically
The reason why the majority of businesses go for Magento is because of the fact that it is very feature-rich and the flexibility it can offer is vast. Another reason for this is the fact that it has been created to meet the needs of eCommerce businesses specifically and this gives it an edge when compared to other CMS-s. Based on the size of the business you own, there are two types of Magento platforms you can go for:
Magento Go – The variation of Magento focused on small business
Magento Enterprise – The advanced version of this platform with more features
Depending on your business profile, you may decide to go for one or the other and we can help you make that decision. Magento has an automatic update system and it requires very little adjustment on the part of the user. It also doesn’t require an in-house developer to run it when it comes to content updates and similar smaller tasks, which can save you some money and make things a lot easier. One other reason why Magento is a popular solution for eCommerce is that it has the fastest page load up, compared to its competition, which is crucial for any successful eShop in terms of conversion and SEO. Today, mobile Web users outnumber people who primarily use PCs to access the Web. This means that your website needs to be mobile friendly, otherwise, you are alienating a majority of users.
Here at MAD, we are ready to work on creating a perfect Magento based website to fit your every need as a retailer. If you are new to Magento, we can help you find your way around it and use it effectively. This CMS is known for its scalability so, even if your needs move from simple to very complex, this platform can handle the transfer exceptionally well. Feel free to contact us for a consult and remember, Magento is a feature-rich CMS that can fit almost any need if you know how to set it up, and we are more than just confident in our expertise.